The Intelligence Standard for Walmart.
Rivin.ai is building the definitive data infrastructure for the Walmart marketplace — backed by Jason Calacanis and the Launch Fund, and powering the brands, sellers, and platforms that operate at scale.
Make Walmart Data Accessible,
Accurate, and Actionable.
Walmart is the fastest-growing e-commerce marketplace in the world — but the data infrastructure around it hasn't kept up. Sellers make sourcing decisions on gut feel. Brands can't enforce pricing policies. Agencies manage portfolios with spreadsheets. We're building the intelligence layer that changes that.
Amazon Has Keepa and Jungle Scout. Walmart Has Rivin.
The Amazon ecosystem has mature, battle-tested intelligence platforms that sellers, brands, and developers rely on daily. Walmart's marketplace — now the second-largest in the US — has been underserved.
Rivin.ai is purpose-built to fill that gap. We ingest 500M+ data points daily across pricing, Buy Box ownership, seller landscape, ranking signals, and sales velocity — and serve it through products and APIs designed for enterprise-scale operations.
Our customers aren't casual sellers experimenting on a new channel. They're enterprise brands enforcing MAP compliance across thousands of SKUs. Agencies managing multi-brand portfolios. Data platforms embedding Walmart coverage into their own products.
We build for that level of rigor — 99.999% data fidelity, sub-second API latency, and the architectural depth to serve as the intelligence backbone for operations at any scale.
Meet the Founder.

Emiliano Rivin
Founder & CEO
Emiliano has spent over a decade in e-commerce, selling on both Amazon and Walmart as an operator before building the tools he wished existed. He previously founded and scaled a SaaS platform for Amazon sellers — and saw firsthand that Walmart's marketplace, despite explosive growth, had nothing close to the same data infrastructure.
That gap became Rivin. He built it from the ground up: the ingestion pipelines, the API architecture, the product suite — all informed by years of operating at the SKU level and understanding what sellers, brands, and agencies actually need to compete.
Emiliano travels to Bentonville roughly a week every month, working directly with Walmart executives and staying deeply embedded in the ecosystem. That proximity to Walmart HQ shapes everything Rivin builds — from the data surfaces we prioritize to the compliance and parity features enterprise brands depend on.
Our Principles.
Fidelity Over Volume
Every data point we serve is verified. We'd rather deliver 99.999% accurate data on fewer SKUs than approximate data on every SKU.
Infrastructure First
We build the foundation before the features. Reliable pipelines, clean schemas, and enterprise-grade uptime — then the product layer on top.
Consultative by Default
Every customer gets architecture-level support. We don't sell seats — we partner with teams to integrate intelligence into their operations.
Velocity as a Feature
Sub-second API latency, real-time monitoring, and zero-delay bulk processing. Speed isn't a nice-to-have — it's a competitive edge for our customers.
We're Growing. Come Build With Us.
We're hiring across engineering, product, and go-to-market. See our open roles or reach out directly.