Rivin.ai Raises Pre-Seed Round Led by Jason Calacanis and Launch Fund
We're excited to announce that Rivin.ai has closed a pre-seed funding round led by Jason Calacanis and Launch Fund, one of the most active early-stage venture firms in the country. The investment will accelerate our mission to build the definitive intelligence infrastructure for the Walmart marketplace.
Why Walmart. Why Now.
Walmart Marketplace has quietly become one of the largest and fastest-growing e-commerce ecosystems in North America. Thousands of brands and sellers compete for visibility across millions of product listings — but the data infrastructure to make sense of it hasn't kept pace. Pricing shifts, Buy Box rotations, stock fluctuations, and competitive moves happen in real time. Most teams are still reacting to them days later.
Rivin exists to close that gap. We're building engineering-grade intelligence that gives enterprise teams the same caliber of data infrastructure on Walmart that they've come to expect on Amazon — real-time, reliable, and built for decisions at scale.
What We're Building
Rivin is a full-stack Walmart intelligence platform. We ingest over 500 million data points daily with 99.999% fidelity across pricing, Buy Box ownership, seller activity, ranking signals, and inventory changes. That data powers five products built for different workflows across the enterprise:
- Enterprise API — sub-second REST and GraphQL access to the full Walmart product graph. The engineering backbone for teams that build on data.
- Bulk Intelligence — upload 10,000+ SKUs and get back comprehensive market analysis with profitability, Buy Box positioning, and competitive signals in minutes.
- Oversight — autonomous 24/7 monitoring for Buy Box shifts, price suppression, unauthorized sellers, and custom alert conditions.
- Singular Intelligence — deep-dive SKU analysis with full price history, seller landscape, ranking decomposition, and sales velocity.
- Chrome Extension — a real-time data overlay on every Walmart product page for instant analysis while browsing.
Enterprise Traction
Rivin has been designed and validated alongside billion-dollar enterprise partners including HanesBrands and ACE Hardware, as well as other major brands who depend on our data to protect pricing integrity, monitor competitive positioning, and make faster merchandising decisions across the Walmart marketplace. These aren't pilot programs — they're production workflows built on Rivin intelligence.
Our founder Emiliano travels to Bentonville roughly a week every month, working directly with Walmart teams and staying deeply embedded in the ecosystem. That proximity shapes everything we build — from the data surfaces we prioritize to the compliance and performance features enterprise brands depend on.
What This Round Means
This funding will be used to scale our data infrastructure and expand our core customer base. Specifically, we're investing in:
- Data coverage and ingestion — expanding real-time coverage across more Walmart categories and deepening the fidelity of our competitive intelligence layer.
- Platform infrastructure — hardening the API, scaling our ingestion pipelines, and shipping the full authenticated product experience.
- Customer acquisition— growing our enterprise pipeline with brands, agencies, and high-volume sellers who need Walmart intelligence at the level of rigor they've been missing.
What's Next
This round fuels what's already working. Our Chrome Extension is live in the store, enterprise clients are running on Rivin data daily, and we're scaling the platform to meet growing demand. If you're an enterprise brand, agency, or high-volume seller on Walmart and you want intelligence infrastructure that matches the scale of your operation — book a demo.
— Emiliano, Founder & CEO, Rivin.ai